Some enlightenment with your coffee?

You've heard of the book shop that started a cafe to attract customers, well Starbucks is trying it the other way round - the coffee store will sell Mitch Albom's new book in October from 5,400 US locations, there will be book discussion sessions in some cities with Mitch himself visiting.
Albom is the author of the bestsellers Five People you meet in Heaven and Tuesdays with Morrie. His upcoming book For One More Day is the story of a mother and a son, and a relationship that covers a lifetime and beyond. It explores the question: What would you do if you could spend one more day with a lost loved one?
In a press release, Starbucks chairman Howard Schultz said: "Our goal is to support the discovery and enjoyment of Mitch's new book by leveraging what is so special about the Starbucks in-store environment -- the feeling of community and the interaction of customers with one another, our baristas and the quality products we so carefully select for their enjoyment."
Well I'm not so sure about the community environment, but Albom books are definitely worth reading and if selling them in a coffee shop increases the number of readers in general and the number of readers of books like Albom's that can really change lives, then that has to be a good thing.
Plus, Albom has requested that Starbucks donate $1 per book sold to Jumpstart to promote reading and literacy, which is extra good. I'll have venti latte with literacy and enlightenment thanks.